Here are just a few of the goals we'd like to achieve in this space. Branding our own hot sauces is iconic with our connections as we'll be trying to market into retail stores. You may even see a hot sauce in a store near you one day! Along with the hot sauce and merch comes the affiliate program. We'll be able to set up every holder with a special discount code that they can then give to their friends/family to get a discount on hot sauce and other merchandise as well as put a little change back into their pocket. Our biggest reason for this is it's a fun way for the community to represent the brand, onboard new people, and make money at the same time.